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Rivalries like Penn State-Pitt don't matter to leagues; cable revenue and expanded footprints do

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In an age where college athletic programs are more interested in finding the most lucrative neighborhood rather than a local one and where conferences are more interested in extending their footprints rather than consolidating the ones they have, one aspect of this Penn State season is remarkable: It will play both its major in-state neighbors – Pittsburgh and Temple. That's just not very common anymore. Consider all the college rivalries that have been allowed to evaporate in the age of league hopping and revenue maximization, specifically in this season's schedule: Texas A&M will not play Texas. Oklahoma will not play Nebraska. West Virginia will not play Pittsburgh. Notre Dame will...

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